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You want to get off to a flying start, don’t you? So take that title tag seriously. It is an essential phrase that provides information about what’s on your site, like the titles in different chapters of a book that tell readers what they are about to read.
It’s vital for users as well as for SEO. In this blog I will explain how it can be written; how it can be used, its benefits and everything else pertaining to it.
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What Is a Title Tag?
The parts of the Meta tags that show up at the top of your HTML, within the section, is called title tag.
It helps people to take vital decisions like visiting your site when it appears in the search result. It must include essential keywords to enable the search engine know what that page is all about.
The key is to write it keeping human beings in mind; the formatting must target search engines. In this blog I’ll provide you best practices for writing this kind of title.
A Title Tag looks like this,
<title>Place Key Words Here</title>>
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title tag
In the HTML code a title tag will look like…
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title tag html code
How, Where to Put?
So what must you know when going about the task of writing a title tag?
I’ll put you on the right path with some pointers that will help you to compose a title tag that is best for your business.
Length: Let’s first look at the length. Including spaces, it shouldn’t contain more than 70 characters, preferably 65 if double letters like W and M are used in the title. If it goes above the limit, then the search engine will truncate it by using ellipses (ie …).
Keyword: Keywords must come first and words that are least important last. Make use of pipes — | — to split key phrases. Avoid commas, dashes, underscores and all punctuation marks.
Phrasing: Keep the essential phrases simple and short. Don’t use words which make it a sentence, like if, but, then, and, etc.
Company Name: Put your company’s name at the end if it is not an important part of your title tag; if it’s important, make it the first words in the title tag. Some SEOs suggest that it must be kept out altogether. If it’s a big brand, it would be wise to retain it.
Duplication: This tag must never be duplicated! It should be distinct for every page.
Relevancy: The title tag should describe the page’s content. For example, the About Page will be: About | Essential Keywords | Company’s Name or Essential Keywords | About Us | Company’s Name
What Are The Benefits?
The title tag serves 3 key SEO purposes and plays a major role in rankings. It convinces users to click and raises the visibility of your mobile app development & Website.
Let’s have a look at these factors:
- Influence Rankings:
As I said, if I was allowed just one change for SEO ranking intent, I would choose the title tag. Inserting, removing or adjusting keywords could make the difference in a page getting ranked or not. It really has so much power!
- Persuade to Click:
As it is generally shown in search results or on social media sites, it is the ‘entry point’ to your site and greatly influences your users. If it is not gripping, then your high rankings and shares will mean nothing as visitors will give you a miss and go for more convincing content.
- Socialization Raises Visibility:
The more persuasive your title, the greater the chances that it will be viewed by a large number of people. Dull titles won’t keep audiences gripped; exciting ones will. The more your social engagement, the greater the visibility for you!
Branding With Creativity
Many businesspersons ask if they should put the names of their business in the title tag. The answer is, ‘No!’ Sometimes, however, you must include your company name for branding purposes.
Generally people looking for non-branded phrases, like ‘soda,’ won’t look for Coke. If they are looking for Coke, then they will type out ‘Coke’. Thus, well-known brands will get additional clicks if they put their brand name in it.
This, of course, holds true only for familiar brands. If you aren’t one, then inserting your name in front could give you a chance of stealing that click from Coke! But if you really want to include your brand name, I would suggest you put it at the tail-end. Since most firms don’t require it, they must not include brand name in the title tag.
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